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Tuesday, May 25, 2010

Methodology of eHormany

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eHarmony advertises that compatibility is the core tenet at eHarmony, as indicated by most people who have used the site. As CEO Greg Waldorf explained, “It's not about matching people who like certain hobbies ... it's about compatibility. You go on to the site and tell us about you, rather than about what you want."

eHarmony seeks to differentiate its matching service by what it calls a scientific approach to a deeply personal and emotional process.Prospective eHarmony members complete a proprietary questionnaire that purports to determine characteristics, beliefs, values, emotional health and skills. Matching algorithms – the basis of the matching system Warren and Buckwalter developed, which the company believes matches people's core traits and values to replicate the traits of happy couples – use these answers to match members with compatible users.

In 2004, eHarmony's research director, Dr. Steve Carter presented a paper at the 16th Annual American Psychological Society (APS) meeting. In the paper presented, Carter compared eHarmony couples married for more than five years with a control group, using the Dyadic Adjustment Scale(DAS), a measure of couple satisfaction. His results showed that "over 90% of eHarmony couples had marriage quality scores which were above average when compared to couples who had begun their relationships elsewhere. eHarmony couples were more than twice as likely to be in highly successful marriages than non-eHarmony couples. Not only are eHarmony couples 35% more likely than other married couples to report that they enjoy spending time together, but we found they are nearly twice as likely to report that their marriages are "extremely happy" or better versus other recently married couples."

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